If you own or are looking to own a business, this has to be done.
What has to be done you ask?
Yes, that's right.
Whether you like social media platforms like Facebook, Instagram, Twitter, etc. or not, it's there and the masses are using it. We are not talking just about millions but hundreds of millions to billions of people are on these platforms daily.
So if your questioning if your business should leverage these platforms or not, let's look at scenarios and compare.
Lets compare two restaurants that are promoting their dinner specials.
At 5pm restaurant A uses a sandwich board sign outside his establishment in hopes that pedestrians walking by will read his sign and walk in.
Restaurant B does the same thing at the same time but also posts his dinner specials on three social media platforms (Facebook, Instagram, and LinkedIn), and not only are they accompanied by creative display ads, there is also a video showcasing the dinner specials for the evening.
Which restaurant do you think will get more exposure for their dinner specials? Still not sure? Let's look at some of the benefits that come with social media.
1. Display or video ads are viewed right in the customers hands via their smart phone or on their desktop. So instead of trying to get the attention of people walking by to look at the sandwich board sign, the message is already in front of the customers face.
2. If the customers like what the see, they will share the post on their social media site, text, or email it to friends and family. This doubles the exposure and market reach!
3. Based on the type of ad campaign, customers have direct contact with the restaurant via the post where they can either call for pickup/delivery or even pay for the special through the platform. This creates great ease for the customer and a quick sale for the restaurant.
So based on just these three facts, it's a no brainer.
So what's the problem?
As a busy business owner you don't have the time to create, post, manage, and respond to these social media platforms.
So that's where M8TRIX5 Digital comes in! Not only will we create your social media accounts, but we'll also plan your postings schedule and manage them for you. This way you have more time to focus on what you're good at, and that's running your business and taking care of your customers.
We hope you found this article informative. If you still have questions, feel free to contact us or leave a comment below, and we look forward to hearing from you and working with you in growing your business.